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What Satisfies Women When it Comes to a New Home

A growing segment of the housing industry is studying what in a home matters most to women. Real-estate agents, designers, marketers and researchers say some of women’s home preferences are purely functional: Moms like dining areas with easily wiped hardwood or tile floors, not carpeting, for example, and the location of a laundry room is likely to matter deeply to a female homebuyer.

Selling to women also requires catering to differences more innate. Its an emotional process for women.

Women account for 85% of all consumer purchases, and they’re the major influence in the purchase of 91% of new homes.

Women respond most to a home’s aesthetics, such as paint and flooring, interior design, appliances, layout and functionality. Men seem more interested in the homes spaces and dimensions as well as how efficient a home is to operate.

Top 10 things Women want in a new home:

  1. Large walk in closets
  2. Location
  3. Security
  4. Dedicated Laundry Room
  5. Social Space
  6. Low maintenance
  7. Spacious spa like bath with separate shower and jetted tub
  8. Awesome  kitchen with Island
  9. Smart layout with good functionality
  10. Attached two car garage



Bill Sands – Realtor

Jerry Pelker – Realtor

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