A growing segment of the housing industry is studying what in a home matters most to women. Real-estate agents, designers, marketers and researchers say some of women’s home preferences are purely functional: Moms like dining areas with easily wiped hardwood or tile floors, not carpeting, for example, and the location of a laundry room is likely to matter deeply to a female homebuyer.
Selling to women also requires catering to differences more innate. Its an emotional process for women.
Women account for 85% of all consumer purchases, and they’re the major influence in the purchase of 91% of new homes.
Women respond most to a home’s aesthetics, such as paint and flooring, interior design, appliances, layout and functionality. Men seem more interested in the homes spaces and dimensions as well as how efficient a home is to operate.
Top 10 things Women want in a new home:
- Large walk in closets
- Dedicated Laundry Room
- Social Space
- Low maintenance
- Spacious spa like bath with separate shower and jetted tub
- Awesome kitchen with Island
- Smart layout with good functionality
- Attached two car garage
Bill Sands – Realtor
Jerry Pelker – Realtor